#012: An Inspirational Story That Every Cold Caller Should Hear with Charles Stead
Charles Stead sells ink cartridges from his bedroom office in Wales, UK. He doesn’t advertise and his company doesn’t have a website. What he does have is over 450 customers including McDonald's and Specsavers (a large UK company). He has achieved this purely through cold calling. Why does Charles think cold calling is still important in the day of email and automation?
In this inspiring and motivational episode, Charles talks about the 3 keys to success in cold calling, why connection is a dying art, and the community he has built to help people find success in cold calling.
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