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What you’re about to listen to is a recording of a consultation that did with the founder of a SaaS company. He wanted help building a cold call script and reaching out to prospective customers. In this call I ask him questions about his ideal customer and the transformation his product provides to that customer, next I use that information to draft a cold call script, finally we take turns making some calls and you get to see how the script works live in the field.
This is a long episode so I’ve put time stamps in the description box that note when we switch from research, to script building, to cold calling for easy reference. Also, we did a screen share for this consultation. I’ll include a link to the video as well. You’re going to get a lot out of the episode, including how to build a cold call script from scratch. Stay tuned to the very end.
02:10 - I ask questions to uncover pain points and determine the perceived/intrinsic value of the product
43:36 - We gather prospects to dial
50:10 - First dial and connected call
Please note: this consultation was recorded in August of 2019 - Pre-COVID so my messaging now would be a little bit different.
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