Nov. 11, 2020

#089: SaaS Cold Call Consultation (Hospitality) - Research, Script Building, and Live Cold Calls (Edvinas Liuima)

#089: SaaS Cold Call Consultation (Hospitality) - Research, Script Building, and Live Cold Calls (Edvinas Liuima)

What you’re about to listen to is a recording of a consultation that did with the founder of a SaaS company. He wanted help building a cold call script and reaching out to prospective customers. In this call I ask him questions about his ideal customer and the transformation his product provides to that customer, next I use that information to draft a cold call script, finally we take turns making some calls and you get to see how the script works live in the field. 

This is a long episode so I’ve put time stamps in the description box that note when we switch from research, to script building, to cold calling for easy reference. Also, we did a screen share for this consultation. I’ll include a link to the video as well. You’re going to get a lot out of the episode, including how to build a cold call script from scratch. Stay tuned to the very end.

02:10 - I ask questions to uncover pain points and determine the perceived/intrinsic value of the product

43:36 - We gather prospects to dial

50:10 - First dial and connected call

Please note: this consultation was recorded in August of 2019 - Pre-COVID so my messaging now would be a little bit different.

Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/

Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: https://morgandwilliams.com/case-study

Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup