My guest in today’s episode is using a combination of LinkedIn, Video Sales Letters, and Email to generate new sales meetings and opportunities
What’s really interesting about my guest’s approach is that he has an engineering background and he’s used that skillset to create his outbound sales framework
He calls this framework “Outbound Engineering” and he routinely uses it to rake In 30+ Demos/Month in 90 Days or Less with 0 SDRs
If you want a systematic approach to booking meetings at scale, you’ll want to tune into this entire episode.
Joe Petruzzi is the CEO & Principal of the Waylan Consulting Group, a group of Outbound Engineers who design and run potent, visceral outbound cadences and funnels that get you demos on your calendar, customers on your platform and MRR in the bank, period.
Outbound Engineering Doc: https://docs.google.com/document/d/1A1_olOnKe42cDM_cakEgu8Jj8Yc4kzrbW_csBkZ0Mac/edit
Join a community of SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.