#101: SaaS and Agency: The psychology of 70% reply rates (Ron Story Jr.)

My guest in today’s episode has built two companies - a software and a service - on the back of cold email. This interview takes an interesting turn away from the outstanding results Ron’s gotten with cold email. But, I guarantee that there is a ton of value in this extended episode. Ron has a powerful approach to cold email and in this conversation we go deep into not only what works but also the psychology behind why it works. Stay tuned to the very end of this one. I’ll see you on the other side.

Ron Story Jr. is the owner of Five Contacts and PitchDB. Five Contacts is a service that helps you find the right person at the right time and reach them with the right message. Five Contacts is a cold outreach service that helps traditional businesses apply the growth hacking techniques of today’s most advanced high growth startup software companies. PitchDB is the world’s largest search engine for public speakers. Search over 2 million podcasts, associations, businesses, and conferences worldwide.