#108: SaaS Sales Process: 4 Step Approach (D.E.A.L. Method) = INC 500 List and a 9 Figure Acquisition (Matt Wolach)

On this podcast I typically walkthrough an audio case study of a cold outreach campaign with a guest. We go through the specifics of the principles, strategies, and tactics that they used in a campaign as well as the results.

But, what happens after you’ve generated the lead and that person has entered your sales process. How do you take them through a sales process that turns prospects into customers at a high percentage. What are the boxes you need to check before someone becomes a customer?

My guest in today’s episode created and executed a sales process within his software company that grew the company to #1 in the industry within 3 years - making the Inc 500 two years in a row and the INC 5000 five years in a row. His sales process was so successful that it led to the company being acquired for 9 figures.

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