Episodes

My guest in today’s episode is using a combination of LinkedIn, Video Sales Letters, and Email to generate new sales meetings and opportunities What’s really interesting about my guest’s approach is that he has an engineering background and he’s used that skillset to create his outbound sales framework He calls this framework “Outbound Engineering” and he routinely uses it to rake In 30+ Demos/Month in 90 Days or Less with 0 SDRs If you want a systematic approach to booking meetings at scale, yo...

Today we have another edition of the soft skills series - we’ll talk to a professional about how to remove the mental and psychological blocks that are harming your sales performance. In this episode we go deep into the human psyche and discuss how to rewire limiting beliefs that are holding you back from reaching your full potential. If you’ve ever felt like you know what to do but don’t understand why you won’t do it OR if you’ve felt like you’ve hit a plateau and can’t get past a certain leve...

One of the most time-consuming tasks in B2B outbound sales is building prospect lists. If you’re going through the trouble to build lists with accurate data, you want to make sure that your lists contain your best fit prospects. There’s nothing worse than running an outbound sales campaign and hearing nothing but crickets. Building lists of prospects who are ready to buy now solves that problem. On this episode I speak with two co-founders who are leveraging A.I. and intent data to build hyper-t...

On this podcast I typically walkthrough an audio case study of a cold outreach campaign with a guest. We go through the specifics of the principles, strategies, and tactics that they used in a campaign as well as the results. But, what happens after you’ve generated the lead and that person has entered your sales process. How do you take them through a sales process that turns prospects into customers at a high percentage. What are the boxes you need to check before someone becomes a customer? M...

In this episode I speak with the founder of a fast-growing, business intelligence SaaS that’s revolutionizing the B2B data industry. My guest’s company has over 10,000 success stories of customers who’ve been able to explode their sales pipelines using his proprietary technology. During our conversation we’ll take a deep dive into his formula for generating scalable, repeatable, and predictable revenue for his company. This includes what channels to use, how to write cold emails, how to deliver ...

In this episode I speak to a serial entrepreneur who’s built a cold outreach SaaS that’s growing rapidly. During our conversation we’ll go into multiple, unique ways to use cold outreach that I’m sure you haven’t thought of before. This conversation will change the way you think about cold outreach and get you excited about the possibilities that come from scaling it. Abdul Mukati is the founder of Outreach Bin. Outreach bin is the go-to Email Warm-up & Outreach platform for your business. Use c...

In this episode I speak with a SaaS founder who’s created a scalable technology and method for increasing reply and meeting book rates from cold email campaigns. What’s interesting about this approach is that it’s simple yet extremely effective and helps you stand out from the masses of others sending cold email. I’m sure you’ll get some new insights from this episode. I’ll see you on the other side. Inder Raj Singh is the Founder of Nexweave, Nexweave helps Sales & Marketing teams create hyper-...

In this episode we talk to an agency owner in a very niche, specific market who’s dialed in a process for generating high quality leads using a multichannel approach. In fact, one of these channels is one that’s rarely talked about but it’s highly effective. I know you’ll enjoy this one. I’ll see you on the other side. James Harper is the Founder of Agency Flare a results driven outbound sales agency that has a narrow focus on B2B sales, cold prospecting and setting qualified appointments for th...

My guest in this episode is getting a high ROI from his outbound sales campaigns with only a two-step email sequence and in spite of low open and response rates. We’ll even take a look under the hood at my guest’s Lemlist account and discover the exact email copy he’s using and his stats across the 11 cold email accounts he’s running. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

Imagine being brand new in a sales role - it’s your first day on the job. You sit at your desk and all you have is your phone, your computer, and a list of prospects to contact. How would you bring in new business? Where would you start? My guest in this episode will reveal how to do this and more - She’s a tech sales rep here in Chicago and she’s made a name for herself in the industry by being an extremely diligent, skilled, and fearless prospector. She’s not afraid to pick up the phone and re...

My guest in today’s episode has built two companies - a software and a service - on the back of cold email. This interview takes an interesting turn away from the outstanding results Ron’s gotten with cold email. But, I guarantee that there is a ton of value in this extended episode. Ron has a powerful approach to cold email and in this conversation we go deep into not only what works but also the psychology behind why it works. Stay tuned to the very end of this one. I’ll see you on the other s...

In this episode we’ll hear from an agency owner who has built his business using a variety of channels including cold calling and cold email. You’ll hear about what it takes to outsource cold outreach using a call center as well as some nuances of cold calling that can make or break your success on the phone. Chris Martinez is the CEO and Founder of Dudeagency.io. Dude provides unlimited web design and development for digital marketers, funnel consultants, and digital agencies. Join a community ...

In this episode, I have the pleasure of chatting with a B2B sales veteran. He’s had the opportunity to work for both Tony Robbins and Chet Holmes selling their training programs. He has a wealth of wisdom and knowledge on selling and optimizing sales processes. If you’re looking for insight into how to grow revenue throughout your sales process, and not just the beginning, you’ll get a lot out of this episode. I’ll see you on the other side. Doug Brown is the CEO of Business Success Factors. Bus...

In this episode, my guest is the CEO and Co-Founder of two SaaS outbound automation tools and is scaling cold outreach campaigns to generate backlinks for SEO to drive tons of traffic to his websites. The best thing about his process is that it’s very simple but highly effective. This is definitely something that you could replicate and use to drive tons of traffic to whatever you’re working on. I guarantee you’ll really enjoy this one. Gerard Compte is the CEO of FindThatLead and Scrab.in. Find...

In this episode my guest will show us how his company solves a very large, complex problem for its customers and his strategy for executing outbound sales campaigns against his target market If you want to know how to develop cold outreach campaigns when the problem you solve is very complicated, you’ll want to listen to this episode. I’ll see ya on the other side. Ahmed Ammar is the Vice President of Commercial and Expansion at Logical Applications for Business Solutions or LABS. LABS provides ...

Jeroun Corthout is the Co-Founder of Sales Flare. Salesflare is a simply powerful CRM that automates your data to build better relationships and make more sales. It's a fast, visual and easy-to-use sales machine. Built on happiness with the latest tech, by humans for humans. Salesflare is the most popular CRM ever on both Product Hunt and AppSumo. It also got featured on TechCrunch and Entrepreneur.com. If you’ve been paying attention to what’s happening in online media, you know that podcasts a...

If you’re a fan of the show, you know that the interviews I do are audio case studies. My guest and I do a deep dive into the process, metrics, and results of cold outreach campaigns. I’ve gotten incredible feedback about how helpful these episodes are. But, There’s a piece of the puzzle that doesn’t get discussed enough which is - how you do one thing is how you do everything. Your mental, emotional, and physical health have an incredible impact on your business. Before you click away - I want ...

What if you could spend all your time talking to prospects who you knew were 100% interested in what you have to offer? Instead of wasting time with tire kickers and price shoppers, you would only speak with people you knew you could bring the most value There’s always been a debate about what’s better - inbound or outbound leads - inbound leads are easier to sell to but the volume of inbound leads usually aren’t as high as outbound. With outbound you can more or less control your own destiny bu...

The reason I reached out to my next guest is because what he’s doing now is where I believe the future of outbound sales and marketing is headed. What I’m referring to specifically is community building, conversational selling, and micro products. I’m seeing a shift in the market from large online platforms to smaller, niche communities. Facebook groups, Slack channels, Discord servers, Etc. I’m also seeing a shift towards messaging apps like Facebook Messenger, Telegram, WhatsApp, and even good...

Typically my guests discuss using cold outreach for direct selling. They’re starting a sales conversation with a potential customer using email, LinkedIn, direct mail, etc. Well, my guest is using an approach that’s allowing her to tap into large audiences with much less effort than it would take to have sales calls with every potential customer. She’s even leveraging the authority and credibility of others to attract more customers to her brand while making sure that everyone wins in the proces...

My guest in today’s episode is using a combination of LinkedIn, Video Sales Letters, and Email to generate new sales meetings and opportunities What’s really interesting about my guest’s approach is that he has an engineering background and he’s used that skillset to create his outbound sales framework He calls this framework “Outbound Engineering” and he routinely uses it to rake In 30+ Demos/Month in 90 Days or Less with 0 SDRs If you want a systematic approach to booking meetings at scale, yo...

My guest in this episode is using a 5 step email sequence that’s generating 82% open rates, 42% click through rates, and 73% reply rates. We’ll discuss how he builds lists, the copy he uses for his email sequences, and how he leverages personalized landing pages to boost click-through and reply rates. We’ll also learn about a tool you can use to build massive lists of local businesses. You’ll want to stay tuned to the very end on this one. Christian Duval is the founder of Littoral, a sales and ...

What you’re about to listen to is a recording of a consultation that did with the founder of a SaaS company. He wanted help building a cold call script and reaching out to prospective customers. In this call I ask him questions about his ideal customer and the transformation his product provides to that customer, next I use that information to draft a cold call script, finally we take turns making some calls and you get to see how the script works live in the field. This is a long episode so I’v...

In this episode I speak with two co-founders who run a sales development agency for tech companies that have enterprise offerings and long sales cycles. These two take an extremely thoughtful approach and go incredibly deep into their breakdown of how they get the attention of higher level prospects in large organizations to get them on sales calls. If you enjoy detailed episodes, you’ll enjoy this interview because these two founders have one of the most detailed, thoughtful approaches to their...